About the Recipe
這組平面設計作品為「香港理工大學 Notebook Ownership Program」打造的多年份宣傳視覺系統，涵蓋戶外燈箱海報、易拉寶展架、街道廣告板及宣傳單張。整體以清新明亮的校園風格為核心，運用藍色與綠色系為主色調，搭配學生開心使用筆記型電腦的生活化影像，營造親切、專業且具吸引力的教育推廣氛圍。
設計語言統一而實用：版面層次分明，重點資訊（日期、地點、品牌筆電）清晰易讀，並結合 QR Code 與產品實物展示。無論是校園戶外廣告、室內展架或派發單張，皆能有效傳達「學生、教職員及校友優惠購機」的核心訊息，成功建立持續多年的統一品牌識別與活動推廣形象。
This set of graphic design works forms a multi-year promotional visual system for The Hong Kong Polytechnic University Notebook Ownership Program. It includes outdoor lightbox posters, roll-up banners, street advertising panels, and informational leaflets. The overall aesthetic is defined by a fresh and bright campus style, using blue and green as the primary color palette, paired with lifestyle images of smiling students using notebooks to create a friendly, professional, and appealing educational promotion atmosphere.The design language is cohesive and practical: clear visual hierarchy, easily readable key information (dates, locations, featured laptop brands), and integration of QR codes with product displays. Whether as campus outdoor advertising, indoor stands, or distributed leaflets, the materials effectively communicate the core message of preferential notebook purchases for students, staff, and alumni, successfully establishing a consistent brand identity and promotional image across multiple years.
